Namasté – Thank you for visiting

At the end of November 2011 DexLeChem-team members Anita Royal and Martin Rahmel attended the CPhI India. This is one of the world-wide largest exhibitions in the field of pharmaceutical industries.

After having attended the exhibition in Frankfurt and the locally established contacts, now the venue was Mumbai. The metropolis with 12.5 million residents is the capital city of the Indian federal state Maharashtra. Not only it is the centre of the Indian film industry, but also as one of the biggest cities in India and thus one of the most populous city in the world it is an important economic “junction”.

The three-day event in Mumbai mainly focuses on pharmaceutical substances. For this reason this trade show attracts each year a huge number of visitors: about 26.000 attendees and 800 exhibitors.

The next day, after 12 hours flight and experiencing a difference in temperature of almost 30 degrees Celsius, the exhibition center was to be inspected. Thoroughly prepared, a little bit nervous, but full of expectations Anita and Martin met international exhibitors, among these global players of the market for generic drugs.

Initial conversations with possible customers and co-operation partners were one of the results. Astonishingly: in contrast to the European daily business routine it was quite easy to get in contact with decision-makers e. g. CEOs or vice presidents of major companies; therefore Anita and Martin were able to establish almost fifty business contacts in no time.

Anita´s and Martin´s conclusion: once again it became evident how important such exhibitions are and how valuable they are for our own project. We gained insights in the business world of companies and came to know the latest trends in the pharmaceutical branch. Thus we are able to identify market opportunities more clearly and therefore are capable to verify these far better.



Anita Royal and Martin Rahmel took more than just positive

impressions of the CPhI-Messe in Mumbai with them.

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